Sentry Safe

Challenge presented: Under a limited budget engineer a promotion that features interactive engagement and at the same time tells the brand story in a captivating way.


My solution: Design a simple game that rewards participants for discovering and exploring a small virtual environment. As the user uncovers the hidden secrets of this environment they learn about the brand and receive real world offerings and promotions from the client.


My role: Game designer, UI/UX, Art director. I conceived the idea, produced wireframes and logic flows and developed a style guide
for other designers to implement in creating art assets.

Art Direction

Interaction & Engagement


Challenge presented: Build an extensive in depth “gamified” user experience for the Kraft family of products.


My solution: By leveraging my expertise in game design and user interaction I blueprinted a robust social media platform for the Kraft brand. With tens of thousands of registered users in the first month
of launching, the platform has been a wonderful success.


My role: UI/UX consulting, Game Design, wireframing, art direction consulting

Active International

Challenge presented: Create an engaging internal sales email.


My solution: By updating the look of Active International's weekly offer emails I increased click rates within an already very engaged audience.


My role: Art director and graphic designer.



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